To throughly implement Xi Jinping Thought on Ecological Civilization in the new era and actively carry out the construction of marine ecological civilization, China Oceanic Development Foundation has set up an ecological construction project of "Guarding the beautiful shoreline, We act together", which includes "National Clean Beach Public Welfare Activity", "Beautiful Ocean Public Welfare Action" and "Marine Ecological Restoration Project", etc.

The 2021 "Beautiful Ocean Public Welfare Action" was officially set up in January, and marine  public welfare organizations from 16 coastal cities including Jinzhou, Yingkou, Panjin, Dalian, Tianjin, Qingdao, Weihai, Dongying, Lianyungang, Qidong, Shanghai, Fujian, Huizhou, Shenzhen, Sanya, and Haikou were actively undertaking this year's activities.

In the first quarter, the "Beautiful Ocean Public Welfare Action" kicks off in various places one after another, and marine public welfare activities have been flourishing. As of March 31, with the full support of government departments at all levels, the active cooperation of public welfare organizations in various places and the enthusiastic participation of marine volunteers, the "Beautiful Ocean Public Welfare Action" has carried out in total 37 activities in all parts of the country, attracting nearly 3,000 volunteers, cleaning up more than 6,000 kilograms of various types of marine garbage, with nearly 100 media and news reports and a total length of nearly 30 kilometers of shoreline cleanup.

The 16 public welfare organizations undertaking the "Beautiful Ocean Public Welfare Action" have carried out a series of activities to protect the beautiful shoreline according to the characteristics of different cities and exchanges and cooperation, with rich contents and splendid forms.

The activities in Dalian City are specifically undertaken by Dalian Environmental Protection Volunteers Association, which has organized activities every month in the first quarter and carried out a total of 7 activities, making it the public welfare organization that carries out the most number of activities with the richest content among the organizers. The activities focus on beach garbage cleanup surveys, garbage salvage at the surface and bottom, beach micro-garbage surveys etc. to carry out various forms of beach cleanup activities, publicity lectures, design competitions and other series of public welfare actions, mobilizing volunteers of all ages to actively participate in the activities.

At the same time, Dalian takes the garbage investigation in microplastics as the breakthrough point and combines the "Beautiful Ocean Public Welfare Action" with providing technical support for the National Marine Environmental Monitoring Center. Volunteers have a clear division of labor and responsibilities in beach positioning, measurement, rope ring, sand collection, mixing, water scouring, sieving, sampling, packaging, recording and inspection.

Dalian carries out Beautiful Ocean Public Welfare Action

The activities in Qingdao City are specifically undertaken by Qingyuan Environmental Protection Public Welfare Service Center in Huangdao District, Qingdao, which has carried out activities five times in the first quarter, making it the public welfare organization that attracts the most social classes among the organizers. To guide college students to participate in marine public welfare activities, Qingdao adopts the linkage mode of "college students' associations + marine protection organizations" to carry out cleaning activities of fireworks and firecrackers paper tubes, fishing nets and fisheries waste on the beaches of Blue Valley Talents Park, cleaning up a large amount of marine garbage such as refrigerators and large fishing nets; To guide tourists and citizens to participate in marine public welfare activities, Qingdao takes "Run, Marine Guardian" as the theme of the event to create a large-scale beach cleanup plogging activity suitable for the public of all ages to participate in , combining interesting running competition with beach cleaning, enhancing the fun of marine public welfare activities and making it more attractive to the public; To guide social forces to participate in marine public welfare activities, Qingdao invites other local public welfare organizations, enterprises and institutions to work together to carry out science popularization activities on beach cleanup and ecological resources protection in the tourist attractions represented by Sculpture Garden Beach, making contribution to joint efforts of the whole society to protect the beautiful ocean with small energy of every volunteer from different teams.

Qingdao carries out Beautiful Ocean Public Welfare Action

The activities in Qidong City are specifically undertaken by Qidong Environmental Protection Volunteers Association, which has carried out activities three times in the first quarter, making it the public welfare organization that makes the best use of media power among the organizers. Qidong attaches great importance to using the power of media to expand the social influence of the Beautiful Ocean Public Welfare Action. Before each activity, the volunteers who participate in the activity will be given a lecture on popular science of marine protection knowledge, and the content will be recorded as a lesson and uploaded to the short video platform such as TikTok (Douyin in China) in the form of "offline small classroom + online short video"; At the same time, the activities will be designed around important anniversaries such as "Learning from Lei Feng Day", and reporters from Qidong Convergence Media Center, China Public Welfare News Network, CCTV News, Youth Public Welfare Network, Xiaohongshu (public welfare reporter), E-Environmental Protection and other media platforms are invited to follow up on the spot.

Qidong carries out Beautiful Ocean Public Welfare Action

The activities in Lianyungang City are specifically undertaken by Lianyungang Coast Cleanup Volunteers Service Center, which has carried out activities twice in the first quarter, making it the public welfare organization with the highest social support among the organizers. Lianyungang launches the unveiling and launching ceremony of the Beautiful Bay Model Coastline of Lianyungang Station in combination with beach cleanup activities, which receives positive reports from Xinhua Daily, Yangtse Evening Post and other provincial and municipal key media and strong support from the Forest and Marine Bureau of Lianyun District, Nantong University and Haizhou Bay Street of Lianyun District and other departments. At the same time, Lianyungang also has cooperated with Nantong University to plan relevant beach cleanup and education activities for the local fisheries waste problem and actively guided local fishermen to recycle fishing supplies, creating a beautiful seaside living environment for local fishermen and the public.

Lianyungang carries out Beautiful Ocean Public Welfare Action

The activities in Jinzhou City are specifically undertaken by Jinzhou Spark Love Association, which has carried out activity once in the first quarter. During the Spring Festival, a lot of residues and beach garbage are left on the seashore of Bijia Mountain Scenic Area due to the fireworks and firecrackers set off by gathered tourists. In response to the above problems, Jinzhou takes quick action to organize volunteers to clean up the garbage immediately and carries out the propaganda action of "Don't set off fireworks and firecrackers and create garbage in the coastal" in online media. After the activity, the seaside environment of Bijia Mountain Scenic Area has been effectively improved, and uncivilized behaviors such as setting off fireworks and firecrackers and discarding garbage have also been significantly curbed.

Jinzhou carries out Beautiful Ocean Public Welfare Action

The activities in Panjin City are specifically undertaken by Panjin Saunders' Gull Conservation Society, which has carried out activities twice in the first quarter. Panjin brings the "Beautiful Ocean Public Welfare Action" into large enterprises and schools in Panjin City. An exhibition of campus beach cleanup advocacy has been conducted in Xinglong Middle School of Xinglongtai District for one week, attracting more than 1,000 teachers and students from the whole school to visit the exhibition and learn about marine protection science knowledge. Through this activity, the teachers and students of the whole school become not only the beneficiaries of marine public welfare but also the volunteers for marine protection.

Panjin carries out Beautiful Ocean Public Welfare Action

Panjin carries out Beautiful Ocean Public Welfare Action

The activities in Dongying City are specifically undertaken by Xingfuli Social Work Service Center in Dongying City, which has carried out three activities in the first quarter. Dongying has invited the social workers in Xingfuli and the teachers and students from Shengli College, China University of Petroleum as volunteers to plan activities, with active cooperation with the Municipal Marine Development and Fisheries Bureau and the Administrative Committee of the Development Zone. The activities have combined beach cleanup with marine ecological science popularization and spread the concept of marine ecological protection by distributing marine ecological knowledge understanding papers to residents in communities, supermarkets, and other crowded places, calling on the public to be communicators of marine ecological public welfare.

Dongying carries out Beautiful Ocean Public Welfare Action

The activities in Shenzhen are specifically undertaken by Shenzhen Blue Ocean Conservation Association, which has carried out three activities in the first quarter. In February, with the support of Dapeng New District Government, volunteers from beach cleanup activities are organized to receive systematic training, and at the same time, the residues of fireworks and firecrackers secretly set off during the Spring Festival have been cleaned and the shoreline has got beautified; In March, outdoor enthusiasts are recruited to participate in the activities to raise the awareness of marine protection among them, and more enterprises, schools and other social forces have been continuously mobilized to participate in marine protection actions.

Shenzhen carries out Beautiful Ocean Public Welfare Action

The activities in Huizhou City are specifically undertaken by the Blue Bay Public Welfare of Daya Bay, Huizhou, which has carried out activities twice in the first quarter. In February, the activities are held in the community to promote marine ecology, explaining the impact of garbage on marine life to local children and creating a good atmosphere of marine protection awareness by "small hands in big hands". In March, families with children are recruited to participate in the activities, and children are trained to develop good behavior habits of protecting and caring for the ocean by "big hands holding small hands".

Huizhou carries out Beautiful Ocean Public Welfare Action

The activities in Weihai City are specifically undertaken by Weihai Huayi Public Welfare Service Center, which has carried out four activities in the first quarter. All the activities are held in Putao Beach of Sunjiatuan in the form of beach cleanup. Before the activity, it is publicized through posters on newspaper columns and recruitment information released by "Volunteer Weihai", and volunteers of different industries and ages are recruited, including kindergarten teachers and students, community workers, and residents. Volunteers have been organized to learn about marine ecological protection knowledge during the event and guided to classify, weigh and analyze garbage after the activity.

Weihai carries out Beautiful Ocean Public Welfare Action

The activities in Sanya City are specifically undertaken by Sanya BlueRibbon Ocean Conservation Association (BROCA), which has carried out activities twice in the first quarter. To fix the beach cleanup activity, the activity has cooperated with local social and community organizations with the support from community residents, civilization offices, and other departments. Garbage classification links are set up at the activity site, and garbage has been classified and recycled according to different categories.

Sanya carries out Beautiful Ocean Public Welfare Action

The activities in Yingkou City are specifically undertaken by Yingkou Federation of Volunteer Services, which has carried out one activity in the first quarter, combing beach cleanup activities with "Protecting the blue" marine public welfare photography exhibition to call on everyone to care for the ocean.

Yingkou carries out Beautiful Ocean Public Welfare Action

The activities in Tianjin are specifically undertaken by Lvyou Environmental Protection Center in Hexi District, Tianjin, which has carried out one activity in the first quarter. After cleaning up the coastline in Binhai New Area and picking up garbage to by classification, volunteers have been organized to conduct sand painting activities for marine protection to declare "Guarding the beautiful shoreline, We act together" to the public.

Tianjin carries out Beautiful Ocean Public Welfare Action

The activities in Shanghai are specifically undertaken by HandsOn Shanghai, the Volunteer Service Center of Minhang District in Shanghai, which has carried out one activity, two online publicity activities, and two volunteer training activities in the first quarter. More volunteers have been called to participate in the beautiful ocean action by the form of "propaganda + beach cleanup".

Shanghai carries out Beautiful Ocean Public Welfare Action

The 2021 "Beautiful Ocean Public Welfare Action", sponsored by China Oceanic Development Foundation will be held monthly in 16 coastal cities across China, dedicated to providing a broader platform for the community to actively participate in the public welfare activities of protecting beautiful ocean, providing a wider channel for the dissemination of knowledge about marine resources and ecological restoration, and contributing to the construction of marine ecological civilization in various places.